In this podcast, I discuss why I decided to enter into a fitness model competition.

The main reasons for competing was to see how far I could push an ordinary guy like myself and to further differentiate myself from people in the fitness space.

I discuss how I turned my preparation for my first ever fitness model competition into a reality TV series on Amazon. This series; now available as 60 episodes across 4 seasons, can now be streamed from Amazon Video Direct.

I discuss some of the fears I experienced as I was getting ready for my first ever fitness model competition. Such as, “will I be lean enough?” “will I be ready enough?” “will I be good enough?”

I give a “competition line-up” of preparing myself to compete in my next fitness model competition on the 7th of May (Muscle & Model Show,) the 27th of May (Peninsula Titles,) the World Titles end of June in Thailand, and the National Titles in October 2017.

I am a non-sponsored athlete that has been training for years. I also discuss when my competition preparation really started (it wasn’t 4 months before stepping on the stage.)

Subscribe if you like what I have to say.

If you enjoyed this podcast, please leave a review for me over at iTunes! It seriously motivates me to keep helping people (and I read all of my reviews!)


Brad Newton:

Hi, everybody and you’re listening to Contest Prep Two of the Brad Newton Show on behalf of In this episode, I’m going to give you all of the details about winning my first ever fitness model competition. What can I say? It’s the 28th of March 2017. I am still pumped and I’m still thrilled of winning my first ever fitness model competition on the 5th March 2017, only a few weeks ago.

I must say, though, if you followed my journey throughout teaching courses and doing videos and stuff on YouTube, you’ll know that this was never something that I really wanted to do. In fact, if you go back to some of my earlier videos, I mentioned how I was never interested in competing. It just never interested me. I was very happy with my physique and I didn’t really care about competitions. I admired people that did them because it takes quite a lot of dedication and determination to get ready at that level. Of course, there’s a lot of money and there’s a huge cost involved, a huge investment of cost of money and time and everything, but it wasn’t for me.

I made that decision to compete for the first time last year, end of last year because for several reasons, because I wanted to first and foremost, I really wanted to put into practise everything that I was teaching and at a different level. Because even though I did like I was practising  what I preach, at some level, I had a great body and I was happy and I was really full of energy and everything, that hasn’t changed. I wanted to take it to a whole new level and I wanted to completely differentiate myself from everybody else.

I thought by competing in a fitness model competition, it was my chance to just see how far I could push the envelope, see how far I could challenge myself and just be the best person I could possibly be within my genetic potential. That’s exactly what I did.

Now, I was very careful with who I selected to coach me. I spent a lot of time researching it because although I help people through the video that I have on my website and everything and on these platforms, I also realised that fitness model competitions has so many different moving parts to it and that there’s not just the nutrition side of things. There’s a training side, there’s a supplementation side, there’s the posing side of things, learning the stage presence, connecting with the judges, having that kind of confidence in front of big crowds of people.

I needed to find essentially a team of people that could guide me through this process of getting ready for the stage. I could have done it on my own, but I probably wouldn’t have come first. Coming first in two different divisions and for someone who’s never competed before doesn’t happen very often from what I’m told.

I put that down to not that I’m so special, but I just had a really good team of people that were really, they just really helped push me through it. Of course, I did the work. Don’t get me wrong. It was hard work. In fact, if you are familiar with a reality TV series that I’ve release on Amazon video direct only a week or two, about two weeks ago now, you’ll see that if you get on Amazon, you can stream it as part of your prime membership and you’ll see this four season 60 episodes of exactly how I prepared for that competition, everything from being stuck in Thailand in the floods and having people literally die around me. It was 38 people that died in those floods and I was stuck over there early in January this year.

That was all filmed and documented and that was put into the TV series. You’ll see that what I did with my competition preparation even though I was going through these challenges and then even having a back injury where I injured my back in the gym and I wasn’t able to do a lot of … I wasn’t able to walk properly. I thought I was going to be wiped out from the competition. These are very real challenges. I’m thankful now that it was all documented, so everybody that’s listening to this podcast that has Amazon can go and stream it.

You can go and stream that. What I’ll do is I’ll link it in the show notes and you can actually get on my website, and it’s on the homepage there, my first IMBA fitness model competition. You can stream that on Amazon. You actually get to see exactly what I went through.

For me, there were so many different moving parts. There was I had a coach that was taking care of my nutrition and my training and my self-limitation. I had one posing coach that took care of my posing for the stage. Then I hired another posing coach who took care of my posing for the stage. Then I had to go to a physio. I had a physio working with me to get my back in the right place, so I could compete. Otherwise, I’d be completely wiped out from the competition. I wouldn’t be able to compete. Then I’ve got a GP, a general practitioner. This team of people were able to get me through to the finish line and ultimately win the competition. I could not have done it without them and I give them full credit for that.

Winning the competition was far from what I ever expected because remember, I had all these things working against me. Throughout the series, I talk about how I had the fear of not being good enough, not being lean enough, even though I was already lean. It was that fear of, “Maybe I might be lean enough.” I was grabbing at the smallest amounts of fat on my physique. You can imagine, right? I was almost becoming obsessive and almost becoming quite neurotic. I was literally just pulling up the smallest pieces of fat going, “This has got to go. This has got to go. I have to burn this off. I have to get rid of this. I’m not going to be lean enough.” It all pulled through in the end and I managed to win it.

What that means now is that not only was I successful in that fitness comp, but now I’ve decided to continue with the season and compete in a few more shows. It means that I enjoyed the process so much despite the challenges that I had. I really did enjoy competing. I’ve met some great people. They were challenging times. Don’t get me wrong. Overall, I did enjoy the process of it and became addicted to the process of it and filming that journey was also a great delight as well to share it with the world and with my friends and family.

I’ve decided that I’m going to be competing on the 7th of May. Only six weeks away as I do this audio now, I’ll be stepping back up on stage again. I’ll be competing. That’s going to be a regional show. That’s going to be at Moonee Valley Racecourse. I’ll be competing the fitness model division because there are different divisions. There’s a division for fitness models. There’s a division for physique, which means different amounts of muscle, more muscle.

Then you have bodybuilding, which is the high level, which is where you’re completely shredded and you have veins popping out of everywhere and everything else. That doesn’t interest me. It never has, but I’m sticking with fitness because it still looks like you’re a human and you haven’t adopted some crazy genetic Incredible Hulk traits. I’m sticking with the fitness model category for now and maybe work up to physique next year, in the next season, but I haven’t decided yet.

My target is a competition on the 7th of May 2017 and then on I believe the 25th of May or the 27th of May, there’s another competition I’m doing. Then I’m off to the world titles. I’m competing overseas on the 23rd to the 25th of June 2017 and then competing in the national titles, October-November 2017. Then I’m not sure what I’ll be doing thereafter.

If I win all of these competitions, if I keep the trend going, then I could be labelled Mr. Fitness Australia 2017, but that’s not what I’m doing. I’m not doing it for that reason. I’m not doing it for titles. I’m not doing this for trophies. I’m literally just doing this for not just because I want to differentiate myself from everybody else and, “Hey, I practise what I preach” kind of thing, but I also wanted to do this because I want to push myself and just see how far I can go with this. While I’m having fun doing this, then I’m going to continue doing it.

What’s fascinating to a lot of people is that I’m not sponsored. All of these competitions I’m doing, I don’t get paid for them. I’m not sponsored by anybody. I pay for all these comps out of my own pocket. In fact, my first competition that I did a few weeks ago, I spent about $4,200 on everything, from my coach to photography, to hiring a car, to getting tanning done, to all these things and supplements. All these things, $4,200, out of my own pocket. Registering for the event cost $410, just to register for the competition and the memberships and all that kind of stuff.

It is expensive. If you’re doing it every four to eight weeks, it does get expensive, especially if you’re not sponsored. There are guys that I’m competing with that I did compete with that are sponsored in some respect. Some of them are sponsored by their local gym or some of them are sponsored by a supplement company and whatever. There’s not a lot of money to be made in this industry. I’m not doing it for that reason. I’m just doing it to as I mentioned. It looks really good on my resume that, “This guy actually knows what he’s talking about and really teaches principles that works because he’s demonstrated them himself,” and I’m very proud of that. I make that mention in my Snapchat as well is that all the behind scenes of what I do with my training, nutrition and everything is all documented on Snapchat and Instagram stories.

You can see what I do at 5:30 in the morning when at times I am tired or you’ll see what I’m doing at 11:37 on a Saturday night when 98% of the populations are drinking and I’m in a gym with a camera filming my posing positions to try and get the best pose, so that my muscles are broad out, so the judges can see them and working on my technique. You’ll see me at 1:47 on a Sunday afternoon in the kitchen cooking chicken and preparing my meals, so that every two to three hours I have a protein and a carb source and then I can meet my goals.

When I teach meal planning mastery on one my courses and what not and I teach, “This is how you create a meal plan,” you actually get to see me on Snapchat doing the same thing. Actually, I practise what I preach and I’m very proud of that. Then I can take what I teach and I can take it to the stage. Then I can tell you, “Hey, this is how I feel. Hey, this is what my coach has put me through,” or “This is what’s going on right now,” and you can really connect on my story and that I’m not a perfect human being and I have faults and I have flaws and that kind of stuff.

I’m super happy. I love this journey and I’ve met so many great people. It is expensive, but right now, it’s not something that’s stopping me. I love these people I’m meeting now, very competitive in nature. These people that I’m competing with are becoming my friends now. Through Snapchat, we tease each other and it’s like a little bit of banter because I’ll be competing with some of them in a few weeks, six weeks from now. It’s just a healthy competition.

One guy I competed with at the annual classics a few weeks ago, which is a separate competition, he stayed at my house the night before. We had a great connexion. Great dude, lots of fun, awesome guy. Then we’re on stage the next day competing with each other. It’s just a fun environment to be around where you can really be competitive on stage, but you can be best mates offstage and that’s really cool. I’m really proud. I’m really happy that I’m on this journey.

It’s good fun and at times, very challenging even for me. I’ve been dieting, training for years now, five, six, seven years, maybe a bit longer if you include training when I was living with my parents in my bedroom doing sit-ups and pushups because I want a six-pack abs for girls because I lived near a beach and I wanted to pick up girls. As an 18-year-old, you want those abs. My training journey was something that has perpetuated through my whole life. I was never always in shape.

As I mentioned before, I struggled to find the answers too and I tried all these different things that never worked out for me. In saying that when I finally figured it out, I had no interest in competing. People were like, “You won first place, that’s pretty cool. What’s your secret? How long did it take for you to prepare?” The truth is I started my competition preparation, I started it four months. I started in October last year, October-November 2016. The real truth is that I started my preparation five years ago because my physique the way it is now when you get on my Instagram page @SeekFitLife or you get on my Snapchat, you watch me training there or whatever and you go, “Jesus! How long did it take you to get that physique?” The truth is, though, I’ve been training for a good five years.

I didn’t just wake up and have the physique. October-November was really fine tuning everything I’ve already been doing for years anyway. When you’re competing, when you’re getting ready for a competition, you’re really taking the general principles of dieting to a different level in terms of macros and protein requirements and meal timing or nutrient timing and or branched-chain amino acids and caffeine intake and whatever else. These are the pieces that I talk about in videos and so forth. It’s all of that, but it gets funnelled into a different level of being more accurate, being more controlled, being more strict.

Flexible dieting goes at the window a little bit, especially if you’re getting ready for the stage. Everything gets micromanaged down to grammes. It gets micromanaged and it needs to be because like we’re talking about, you’re up against guys that you’re all very lean. I think it was Federer, the tennis player, who was talking about the real difference between the top five or top 10 tennis players is there’s not so much athletic ability because when you’re in the top 10 in the world for playing tennis, your athletic ability is pretty much like in terms of your athletic capacity, your fitness levels are almost the same between all of the players in the top 10.

What differentiates number one from number 10 is the mindset. It’s like that mental fortitude to keep going in the fifth set when it’s freaking hot, you’re worn out, you have an injured ankle and you have these factors that are working against you, but you’re required to push through that, that mental adversity. That’s what differentiate. It’s a mindset. The psychology of training is what differentiates the top 10.

When it come to competing as a fitness model, it’s no different. All of our physiques are pretty lean. If you look at a photo, a group photo of the guys I was competing against, we’re all very lean, but what differentiated me from everybody else were things such as stage presence, were things such as very small adjustments to how I pose on stage to bring out every single little muscle because you’ll see that in one group photo, I have my full abs, my full abs showing, whereas the other competitors didn’t. It’s not that they didn’t have abs. It’s that they didn’t pose properly in a way to bring out those abs. It’s not that they weren’t lean enough. It’s just that they didn’t pose correctly. They didn’t practise their posing enough. That’s a big piece as well.

When you’re competing, it’s like everything gets micromanaged and everything gets tracked and monitored. As I said, there’s not much difference between the top 10 competitors on stage when you’re doing fitness modelling. It really just comes down to the small pieces that make the winner a winner and make someone fifth or seventh place.

I will continue talking more about contest prep in this series contest prep. Stay tuned if you like this series. If you like what you hear, please rate on iTunes. You can send me an e-mail also at I’m also an instructor for about nine courses now. I teach all sorts of things on meal planning and whatever else. Go to my website, or It doesn’t matter, but just go there, check it out. I have lots of things on offer and I help people. I do this all the time. I love sharing my knowledge and my experiences and Snapchat stories. I’m all over that. Head over there, check it out. Also, subscribe on iTunes if you haven’t already and speak to you very soon. Have an awesome day.



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