I celebrated 365 days of daily YouTube vlogging yesterday. I wrote an article about what daily vlogging has taught me.
There were many late nights. Getting to bed at midnight — sometimes early hours of the morning. Setting up the rendered video for overnight upload on to YouTube due to a 600 MB video file requiring 3 hours and 45 minutes of upload time. This is an extremely slow internet upload speed compared to Thailand — “normal” when you are uploading within Melbourne, Australia!
When I wake up by the morning — usually at 5 or 6 am — the upload is ready to be tagged, titled, and described. Followed by a schedule date and time.
Multiply this by 365 days and you’ve just joined the ranks of a daily vlogger.
The Disheartening Truth
It is not uncommon for almost all of my videos to receive no more than about 20 or so views each.
I have already talked about the true reason why I am vlogging on YouTube. It’s neither for the YouTube adsense dollars nor the subscribers or views. It’s part of the legacy that future generations in my family can look back on for guidance, laughs, or inspiration.
But I still have a lingering pre-occupation with view counts, minutes watched, and subscriber count.
My editing-to-time-ratio is about 2 hours to 1 minute of rendered footage. It takes alot of time. And although I’ve come to enjoy the editing process (which I absolutely hated in the beginning.) I sometimes doubt whether producing all of these videos is just a pure waste of time.
Am I not informative enough? Am I not [insert whatever trait people are looking for here]? Is it my crazy Australian accent? Are my videos too long or short? Perhaps there is something wrong with my YouTube channel setup that is causing people to turn away?
C’mon…. 10 views or so? I mean, it could just be me hitting refresh 10 times! Well… whenever I edit a video on the YouTube backend, it seems to clock-up the view count!
Gary Vaynerchuk To The Rescue
So I’ve been listening to Gary’s audiobook Crush It. He talks about how everyone should ignore their YouTube stats for the first 12 months.
He says the stats may accurately indicate whether you should drop something or not but they fail to consider whether one of those 10 views is the CEO of CNN — or some other large corporation.
He says the community engagement on your YouTube videos (comments, etc) is much more important than “views.” Provided there is slow and steady community growth — keep at it (he claims.)
He continues by suggesting that “it only takes the right kind of view” to change the game and to put you on the YouTube radar!
Gah…… it’s still frustrating though Gary, my friend.
To be honest, I’m getting minimal views and I have barely any community around my videos. Maybe one comment (in total!!!) every 1–2 weeks! so… yeah!
My Call To Action
If you are a vlogger watching this — you cannot sustain motivation if your main focus is views or subscribers. You just can’t.
I decided about a week ago that I want to continue vlogging. I absolutely love it. Even though nobody is watching me — even after 12 months of real grit and grind.
Yesterday, I signed up to Lynda.com to start expanding my Adobe Premiere Pro editing and storytelling skills.
Maybe it will help me. Or maybe not. Who knows.
I just know that documenting my fitness and adventure journey for something to look back on is more important than views and subscribers. Even though part of me still cares about views and subscribers.